We use the MACE TV advertisements to tell you more about our brand. There are two ads in the suite – one called “Smile” and the other is called “True Lives”. The “Smile” advert is all about the welcome you receive in a MACE store. Its talks about the value you get and reinforces the “We make it easy” message. MACE has existed in Ireland since 1960. All of our stores are locally owned and our retailers pride themselves on making their customers feel welcome in their store. “True Lives” carries an important message about being clever in how you shop by using your local MACE to get what you need when you need it. Both of the ads tell the MACE story in a humorous way and we work with Brendan O’Connor as the face of the MACE brand to tell the tale.